Creativity certainly plays an important role in New Media, since it is constantly changing due to technology and the release of new products or services. Social Networking Sites is a clear example of how New Media fosters creativity. Founders of networking sites like Facebook, Twitter and other popular sites use their creativity when creating the program and making it available to the public but the job becomes harder when it comes to satisfying the different needs and interests of million of users, and here is where the creativity of users comes into play. According to the article Twitter Serves Up Ideas From Its Followers “consumers often come up with ideas for products” and so another source of new media as it is “the internet lets people exchange ideas easily and rapidly with large groups, and computing tools let people design new products cheaply.” Only ourselves know best what we would like to be changed on products or services we used, and often when we are not happy we try to customize it our own way. So as “Ford has invited university students to come up with new features for the in-car system,” other companies should follow this action as well because it shows the interest of the company on finding out the features that suits the customer’s expectations the best.